Walmart · Policy change
Walmart policy update: Updated Walmart+ badge eligibility criteria to disqualify…
- Updated Walmart+ badge eligibility criteria to disqualify seller-fulfilled offers that have return policy exemptions.
- Enabled gifting functionality for eligible seller-fulfilled listings, allowing buyers to send gift messages, digital receipts, and initiate gift returns.
- Expanded Search Engine Marketing (SEM) campaign options with tROAS and Maximize conversion value bidding strategies, budget auto-increases, and category-level item selection.
- Reminded sellers not to include pricing details on packing slips for any orders.
📄 Source monitored: Walmart Marketplace Release Notes
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This summary was generated by SellerSafe's AI from the before/after of the official policy page on November 6, 2026. It may not capture every nuance — always read the official source before making business decisions. SellerSafe is not affiliated with any marketplace.