TikTok Shop · Policy change
TikTok Shop policy update: Added daily shoppable content posting limits (30 short videos / 60…
- Added daily shoppable content posting limits (30 short videos / 60 photo posts per day) for all US merchants and creators, with a structured Creator Pilot Program restricting newly onboarded creators to as few as 3 e-commerce videos/day until follower and compliance thresholds are met.
- Tightened affiliate product eligibility by replacing prior thresholds with a VoC Index system — products must stay below 1.5 to qualify and are disqualified above 3, effective May 7, 2026.
- Added new compliance mandates for sellers: FCC authorization required for all router listings (effective March 23, 2026), EPA registration documentation required for all pesticide listings, and enhanced Persona-powered facial scan identity verification for new seller onboarding.
- Added AI-powered fulfillment quality warning system in Seller Center (warning-only, no penalties at launch) and unified return/refund review workflows effective May 12, 2026.
📄 Source monitored: TikTok Shop Policy Pulse (March 2026)
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This summary was generated by SellerSafe's AI from the before/after of the official policy page on August 26, 2026. It may not capture every nuance — always read the official source before making business decisions. SellerSafe is not affiliated with any marketplace.